Press release written for BARBARA THEODOSIOU Founder of The Addict's Mom in July 2015
Vocus.com is a software-centred service that aims to take your press release to a greater audience. Using their professional system you have a great amount of control over who receives your release, how it’s viewed and shared. A particularly interesting feature is the ability to see who has opened your email and then to get in touch with them more directly, meaning that a fairly generic approach can be replaced by a much more personal and focused one. This could potentially be a great technique for targeting marketing, which is likely to bring about a greater visibility and readership. Vocus.com also has a few other tricks up their sleeves including being able to monitor “fans” (people who follow your releases and campaigns, others who are sharing your information) and a smart phone app that means you can check, change and keep up to date on your progress at any time or from any place.